The 1:1 MENTORING PROGRAMS are for ambitious fashion brand owners venturing for the first time in the industry (or already trying, or maybe coming from a bad experience) willing to shift their perspective and become creative leaders instead of being product owners to make the best-informed decisions for their business and make them memorable (your brand’s most valuable asset, don’t forget this).
HOW DO I GET YOU FROM BEING A PRODUCT OWNER TO A BRAND OWNER?
Simply by making you connect deeply with your inner purpose and your story and showing you how brands are 100% emotional.
There is plenty of free info on the internet about how to build your fashion brand, but I can’t still find a holistic approach to building a fashion brand where the product is not the most important thing. For me, making your brand memorable is your main goal as a brand owner, but you don’t achieve this just with the product.
Owning a fashion brand means creating a universe, looking further and beyond a physical product, and understanding that you need to immerse your clients in your vision, to let them see your brand through your lenses, as if they were seeing a film, a movie, or a story. A brand owner and creative leader is who’s able to tell a story and leave a mark on the client’s head. Eventually, the buying decision will come alone.
With these 1:1 MENTORING SESSIONS I will guide, teach and mentor you to make a memorable brand from scratch. Here we won’t talk about logos, how to make your packaging, how to trademark your business, etc. That’s NOT important now. Here I teach you how to design your brand strategy, which is the underlying master plan that will lead all your business decisions.
I’ve worked for fast and slow fashion brands and owned a fashion label. These experiences and role changes nurtured me with a deep understanding of both sides of the industry and skills to adapt and be versatile to different scenarios and I want to share them with you.
THIS IS YOUR OFFER IF:
❌ You feel overwhelmed by all the info you have gathered from the internet because there’s no start or end, it’s all mixed.
✅ You have a deep desire to make this personal project happen.
❌ You keep saving tips and tricks from Instagram posts but not actioning as you are not sure how to organise all this info into a step-by-step plan.
✅ You are ready to commit and do everything you need to shift your perspective on building a fashion brand from product-focused, to story and purpose-focused.
❌ You have already written a list of potential manufacturers to work with but you don’t
✅ You are ready to leave your product owner role behind and become someone who makes the best creative, designing and strategic decisions.
❌ You cannot talk enough about your brand without being repetitive about the physical qualities of your product and price.
✅ But you know there’s more to share, but you don’t know how to take all those ideas out from you (suffering a creativity blockage) .
❌ Your ideal client description fits in one short paragraph.
✅ But you are convinced there’s more analysis you should be doing than creating Pinterest inspirational boards.
MENTORING SESSIONS take place from Monday to Friday, between 9 to 5 PM (AEST TIME). After-hours sessions are subject to availability.
PACKAGE 1
INCLUDES 4 HOURS OF VIDEO CALLS. These video calls can be scheduled individually, dedicating 1 hour to cover each unit. Alternatively, there is an option to have a 2-hour meeting where 2 units are addressed simultaneously.
WHAT’S INCLUDED?
-
We will have a 1-HOUR video call where we will cover the following topics:
A) Defining your MESSAGE and CORE VALUES.
B) Defining your IDEAL CLIENT & PROPOSAL and answering your client questionnaire.
C) Identifying COMPETITORS and analyzing their proposals and strategies. Identifying your opportunity.At the end of this module, you will be able to create a visual client board, have a complete client questionnaire, and conduct full competitors analysis and research.
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We will have a 1-HOUR video call where we will cover the following topics:
A) Polishing your BRAND’S MESSAGE, PROPOSAL and VALUES after having a full understanding of your ideal client.
B) Identifying your niche on the market after analysing your competitors and redefining your PROPOSAL and DIFFERENTIAL.
C) Defining the TONE and VOICE of your brand.
D) Defining your COLOUR PALETTES.At the end of this module, you will be able to define your brand identity and aesthetics and create a unique style and proposal that's appealing to your ideal client.
-
We will have a 1-HOUR video call where we will cover the following topics:
A) Planning your fashion collection. STYLE, PROBLEM, OCASSION, QUANTITIES and SIZES analysis.B) How to choose the correct FABRICS.
C) How to choose the correct TRIMMINGS.
D) Reinforcing your COMMUNICATION strategy through the selection of the above materials.
We won’t design a collection in this UNIT, instead, we will give you the basic guidelines for you to know how to create it on your own.At the end of this module, you will be able to define the elements of your collection and create it thoroughly to express your message and be consistent with your values and proposal as a brand.
-
We will have a 1-HOUR video call where we will cover the following topics:
A) CONTENT CREATION brainstorming session, including ideas and planning.
B) Social media CALENDAR creation.
C) Your brand's social media and website ANALYSIS, if you already have one.At the end of this module, you will have a clear understanding of how to communicate your brand message effectively on social media and have a plan for content creation and publication.
-
YOU WILL RECEIVE:
A) A THEORY PDF containing all the information covered in the units, along with useful links and tools to assist you in creating your brand identity guide.
B) An EXERCISE PDF for a step-by-step guide to execute all the information learned into your project.
C) RECORDINGS of each video call for you to keep and refer to at any time.
D) An EDITABLE TEMPLATE for you to use in Canva and fill in with all the information and work you will have to do for your brand, allowing you to create your brand manual.
E) ON-GOING GUIDANCE through the mentoring program, addressing all your doubts and questions you might have via email.
F) A NOTION PLANNER so you can keep track of your progress while learning through the mentorship. -
This mentoring program is to be completed within a 25-day time frame. Please be advised that the 1:1 sessions will be conducted during Cluny Studio working hours, Mon to Fri from 9:00 am to 5:00 pm, Sydney time. While special considerations may be taken into account, we cannot guarantee meetings outside of working hours.
-
You will be allowed to contact us via email with questions and doubts related to the theory covered during the units as many times as you need while the mentoring course lasts. Do not stay in doubt.
-
The mentoring courses are to be paid in full in advance before commencing the first meeting. Additionally, we will sign a contract outlining all the conditions of the courses, so everything is clear from the beginning.
LAUNCHING PROMOTIONAL VALUE FOR A LIMITED TIME ONLY:
AUD 719
MENTORING PROGRAM TO BE COMPLETED WITHIN 25-DAY TIME FRAME
PACKAGE 2
INCLUDES 8 HOURS OF VIDEO CALLS. These video calls are scheduled in order to have 4 meetings of 2 hours each one where 2 units are addressed simultaneously.
WHAT’S INCLUDED?
-
We will have a 1-HOUR video call where we will cover the following topics:
A) Defining your initial PROPOSAL, MESSAGE and VALUES.
B) Defining your IDEAL CLIENT and answering your client questionnaire.
C) Analysing and creating a VISUAL CLIENT BOARD.By the end of this module, you will be able to create a visual client board, complete a client questionnaire, and have a preliminary proposal sketch.
-
We will have a 1 HOUR video call where we will cover the following topics:
A) Identifying your COMPETITORS.
B) Analysing COMPETITOR'S communication strategy, social media presence, price range, product range, etc.
C) Identifying your niche opportunities in the market after analyzing your competitors and redefining your PROPOSAL and DIFFERENTIAL.At the end of this module, you will be able to conduct a full market research, identifying what is your opportunity in the market.
-
We will have a 1-HOUR video call where we will cover the following topics:
A) Polishing your BRAND’S MESSAGE, PROPOSAL and VALUES after having a full understanding of your ideal client. MISSION and VISION.
B) Your BRAND’S INSPIRATION and how to use it in your communication.
C) KEYWORDS to identify your brand and products and target specific audiences.
D) SLOGANS and phrases that represent your brand identity.
At the end of this module, you will be able to describe your brand using concepts and definitions that will help position it in the market using specific marketing strategies. -
We will have a 1-HOUR video call where we will cover the following topics:
A) Creating the DIRECTION BOARD of your brand, selecting the right visual imagery to represent the essence and emotions of your brand.
B) Defining the TONE and VOICE to use on your brand's communication.
C) Defining your brand’s COLOUR PALETTES.At the end of this module, you will be able to create your brand's direction board and colour palettes, and define the tone and voice of your communication.
-
We will have a 1-HOUR video call where we will cover the following topics:
A) Planning your fashion collection, including SILHOUETTE and STYLE analysis.
B) Determining the NUMBER of pieces, product occasion, and range of SIZES.
C) Selecting FABRICS, textures, and colours.
We won’t design a collection in this UNIT, instead, we will give you the basic guidelines for you to know how to create it on your own.
At the end of this module, you will be able to define the elements of your collection and create it thoroughly to express your message and be consistent with your values and proposal as a brand. -
We will have a 1-HOUR video call where we will cover the following topics:
A) Researching details and TRIMMINGS.
B) Reinforcing your COMMUNICATION strategy through the selection of the above materials.
C) Introduction to sampling and production stage. What to expect from the MANUFACTURING process.
We won’t design a collection in this UNIT, instead, we will give you the basic guidelines for you to know how to create it on your own.
At the end of this module, you will be able to define the elements of your collection and create it thoroughly to express your message and be consistent with your brand values, as well as communicating effectively with manufacturers. -
We will have a 1-HOUR video call where we will cover the following topics:
A) CONTENT CREATION brainstorming session, including ideas and planning.
B) Social media CALENDAR creation.
C) Your brand's social media and website ANALYSIS, if you already have one.At the end of this module, you will have a clear understanding of how to communicate your brand message effectively on social media and have a plan for content creation and publication.
-
During this 1-hour video call, we will review all the work completed and address any questions you may have.
-
YOU WILL RECEIVE:
A) A THEORY PDF containing all the information covered in the units, along with useful links and tools to assist you in creating your brand identity guide.
B) An EXERCISE PDF for a step-by-step guide to execute all the information learned into your project.
C) RECORDINGS of each video call for you to keep and refer to at any time.
D) An EDITABLE TEMPLATE for you to use in Canva and fill in with all the information and work you will have to do for your brand, allowing you to create your brand manual.
E) ON-GOING GUIDANCE through the mentoring program, addressing all your doubts and questions you might have via email.
F) A NOTION PLANNER so you can keep track of your progress while learning through the mentorship.
G) An E-BOOK with useful resources and information about starting your production and relation with manufacturers. -
This mentoring program is to be completed within a 45-day time frame. Please be advised that the 1:1 sessions will be conducted during Cluny Studio working hours, Mon to Fri from 9:00 am to 5:00 pm, Sydney time. While special considerations may be taken into account, we cannot guarantee meetings outside of working hours.
-
You will be allowed to contact us via email with questions and doubts related to the theory covered during the units as many times as you need while the mentoring course lasts. Do not stay in doubt.
-
The mentoring courses are to be paid in full in advance before commencing the first meeting. Additionally, we will sign a contract outlining all the conditions of the courses, so everything is clear from the beginning.
LAUNCHING PROMOTIONAL VALUE FOR A LIMITED TIME ONLY:
AUD 1439
MENTORING PROGRAM TO BE COMPLETED WITHIN 45-DAY TIME FRAME
PACKAGE 3
INCLUDES 12 HOURS OF VIDEO CALLS. These video calls are scheduled in order to have 6 meetings of 2 hours each one where 2 units are addressed simultaneously.
WHAT’S INCLUDED?
-
We will have a 1-HOUR video call where we will cover the following topics:
A) Defining your initial PROPOSAL, MESSAGE and VALUES.
B) Identifying the STORY behind the brand and its uniqueness. -
We will have a 1-HOUR video call where we will cover the following topics:
A) Defining your IDEAL CLIENT and answering your client questionnaire.
B) Analysing and creating a VISUAL CLIENT BOARD.
C) Brainstorm session & conclusions about your ideal client.By the end of this module, you will be able to create a visual client board, complete a client questionnaire, and have a preliminary proposal sketch of what the needs of this client are through a brainstorming session.
-
We will have a 1-HOUR video call where we will cover the following topics:
A) Identifying your COMPETITORS.
B) Categorizing them as either DIRECT or INDIRECT competitors.
C) Analysing COMPETITORS' communication strategy, social media presence, price range, product range, etc.
D) Identifying your niche opportunities in the market after analyzing your competitors and redefining your PROPOSAL and DIFFERENTIAL.At the end of this module, you will be able to conduct full market research, identifying what is your opportunity in the market.
-
We will have a 1-HOUR video call where we will cover the following topics:
A) Polishing your BRAND’S MESSAGE, PROPOSAL and VALUES after having a full understanding of your ideal client. MISSION and VISION.
B) Your BRAND’S INSPIRATION and how to use it in your communication.
C) KEYWORDS to identify your brand and products and target specific audiences.
D) SLOGANS and phrases that represent your brand identity.
At the end of this module, you will be able to describe your brand using concepts and definitions that will help position it in the market using specific marketing strategies. -
We will have a 1-HOUR video call where we will cover the following topics:
A) Creating the DIRECTION BOARD of your brand, selecting the right visual imagery to represent the essence and emotions of your brand.
B) Defining the TONE and VOICE to use on your brand's communication.
C) Defining your COLOUR PALETTES.
D) Define your PRODUCT PHOTOGRAPHY style, and how to enhance and show properly your products.At the end of this module, you will be able to create your brand's direction board, your colour palettes, and define the tone and voice of your communication and how to plan your photos.
-
We will have a 1-HOUR video call where we will cover the following topics:
A) Planning your fashion collection, including SILHOUETTE and STYLE analysis.
B) Determining the NUMBER of pieces, product occasion, and range of SIZES.
C) Selecting FABRICS, textures, and colours.
D) Researching details and TRIMMINGS.
E) Reinforcing your COMMUNICATION strategy through the selection of the above materials.
In this unit, you will create your initial sketches for your collection, which will we review together in UNIT 7.At the end of this module, you will be able to define the elements of your collection and create it thoroughly to express your message and be consistent with your values and proposal as a brand.
-
We will have a 1-HOUR video call where we will cover the following topics:
A) We will review, discuss and provide feedback for the first collection sketches you have done.
B) We will provide the points to work on for UNIT 8. -
We will have a 1-HOUR video call where we will cover the following topics:
A) We will review, discuss and provide feedback for the first collection sketches you have done.
B) We will provide the points to work on for UNIT 9. -
We will have a 1-HOUR video call where we will cover the following topics:
A) We will review, discuss and provide final feedback for the last changes of your collection.
B) Introduction to sampling and production stage. What to expect from the MANUFACTURING process.
At the end of this module, you will be able to create your first collection comprehensively, effectively expressing your message and maintaining consistency with your brand values. You will also receive valuable tips and information on handling an effective and smooth communication with manufacturers. -
We will have a 1-HOUR video call where we will cover the following topics:
A) CONTENT CREATION brainstorming session, including ideas and planning.
B) Social media CALENDAR creation.
C) Your brand's social media and website ANALYSIS, if you already have one.At the end of this module, you will have a clear understanding of how to communicate your brand message effectively on social media and have a plan for content creation and publication.
-
We will have a 1-HOUR video call where we will cover the following topics:
A) PRE-LAUNCHING period strategy.
B) PRESS & COLLABORATIONS.At the end of this module, you will be able to create a pre-launch strategy specific to your products and analyze potential collaborations that align with your brand.
-
During this 1-HOUR video call, we will review all the work completed and address any questions you may have.
-
YOU WILL RECEIVE:
A) A THEORY PDF containing all the information covered in the units, along with useful links and tools to assist you in creating your brand identity guide.
B) An EXERCISE PDF for a step-by-step guide to execute all the information learned into your project.
C) RECORDINGS of each video call for you to keep and refer to at any time.
D) An EDITABLE TEMPLATE for you to use in Canva and fill in with all the information and work you will have to do for your brand, allowing you to create your brand manual.
E) ON-GOING GUIDANCE through the mentoring program, addressing all your doubts and questions you might have via email.
F) A NOTION PLANNER so you can keep track of your progress while learning through the mentorship.
G) An E-BOOK with useful resources and information about starting your production and relation with manufacturers.
H) A COLLECTION PLANNER for you to organise the most important aspects of your upcoming collection keeping in mind what we have talked about during the mentorship sessions. -
This mentoring program is to be completed within a 60-day time frame. Please be advised that the 1:1 sessions will be conducted during Cluny Studio working hours, Mon to Fri from 9:00 am to 5:00 pm, Sydney time. While special considerations may be taken into account, we cannot guarantee meetings outside of working hours.
-
You will be allowed to contact us via email with questions and doubts related to the theory covered during the units as many times as you need while the mentoring course lasts. Do not stay in doubt.
-
The mentoring courses are to be paid in full in advance before commencing the first meeting. Additionally, we will sign a contract outlining all the conditions of the courses, so everything is clear from the beginning.
LAUNCHING PROMOTIONAL VALUE FOR A LIMITED TIME ONLY:
AUD 2149
MENTORING PROGRAM TO BE COMPLETED WITHIN 60-DAY TIME FRAME