Brands without identity are easy to detect. Well.. not actually. You don’t notice them because noticing something means paying attention to it, and brands without identity don’t grab your attention, they are easily forgettable. As If you have never seen them. I’ve said this before, being memorable is your most valuable asset.
This service is for ambitious fashion brand owners venturing for the first time in the industry (or already trying) who know their brand idea has potential but don’t know what’s its unique story. They are relying their brand success in the product without realising that the real success comes from what’s around the product.
HOW DO I GET YOUR BRAND FROM NO IDENTITY TO SOMETHING RECOGNIZABLE AND MEMORABLE?
Simply by discovering the unique story your brand has to tell, usually hidden, and make it flourish with feelings, emotions and intangible aspects that affect how your brand is perceived from the outside and trigger the buying decisions.
It is also for those who had a bad experience before because they jumped into production straight away, paid for tech packs and realised they didn’t know how to sell and showcase their products because they hadn’t done any prior analysis. And lastly, those who feel their brand is not representing exactly what they have as their vision but they do not know exactly what is missing.
There’s too much info about building a fashion brand but no one talks about making your brand memorable, linked to an emotional side of the business that has nothing to do with the product. Fashion brand owners that focus too much on the product, manufacturing process and price make their brands look like the ones advertising on a catalogue, where there’s no more info than price & logo.
The Brand Identity is what gives you a unique personality, and it's key to spread the brand’s message. It helps you delegate work, communicate and give direction to anyone working for the brand. Being able to find the right words and images to communicate your identity is key, otherwise, you will own a watered-down, easy-forgettable fashion brand. At the end of this service you will receive a final PDF that serves as your brand's manual and what will give meaning to all the actions and decisions you make.
THIS IS YOUR OFFER IF:
❌ You haven’t discovered your brand’s meaningful story.
✅ But you are sure you want to connect emotionally with this project as it means a lot to you and make it memorable.
❌ You keep saving Pinterest brand inspo and wondering why your brand doesn’t have that spark.
✅ You are ready to unlock that creativity blockage that does not allow you to exteriorize what your brand means to you.
❌ You have already enquired about tech packs.
✅ But you are ready to stop and work on the foundational pillars of your brand before jumping into production.
❌ You cannot answer what your brand does without even mentioning the product.
✅ But you are sure it has the potential to connect emotionally with an audience.
❌ You think your client is someone between 30-50 years old.
✅ But you are keen to delve further into all the analysis your brand needs to stand out.
❌ You are already working with a manufacturer to do your first samples but, you haven’t done any launching strategy on social media yet because you don’t know what to talk about (worst case scenario!!)
✅ But you are ready to leave your anxiety to have your samples ready OUT, make a STOP and focus on what’s more important for a successful brand: a memorable brand identity.
STARTER BRAND IDENTITY
Is the shortest brand identity package designed to provide you with the basics. This package is the starting point of a deeper investigation and work you need to do on your own to complete your brand identity. This package is for you if you have a brand project in mind but are not sure you are going to launch soon.
WHAT’S INCLUDED?
-
I need to get to know you and understand your brand thoroughly—what moves you and what motivates you. During this process, I will dedicate time to listening to you, understanding your project, your concerns, motivations, and problems, and doing research about your brand.
We will also sign a SERVICE CONTRACT AGREEMENT before commencing the work. -
INCLUDES:
A) BRAND’S MESSAGE. Here, I focus on unravelling the essence of your brand. I strongly believe that brands need to have a soul, a purpose, and a voice. What story does your brand have to tell? What is its manifesto, and what does it proclaim? My mission is to ensure your brand has something unforgettable to say, something that won't go unnoticed. -
INCLUDES:
A) The CLIENT BOARD is the visual representation of your client. Can you imagine having such a clear vision of them that you could recognize them in the middle of a crowd or while walking on the streets based on how they dress and move? No, this is not magic; it's a powerful ability of analysis and deep observation that allows you to identify patterns helping you recognize them. Is your client vision that clear? -
INCLUDES:
A) A MARKET RESEARCH where I will show you 5 BRANDS aligned with your brand strategy and client profile, making them potential competitors. The creation of your brand originates from the innermost core of you, yet it should never be an individualistic process disconnected from what is happening outside. Knowing your competitors is knowing your opportunities and possibilities for growth. Do you have a clear understanding of your competitors and the opportunities or disadvantages you have over them? -
INCLUDES:
A) A DIRECTION BOARD that is a visual representation of where your brand is heading. We've previously defined your message, but how can you translate that message into a visual and sensory world to create your brand universe? How do you want your brand to be perceived by your customers? What do you want them to say about you as a brand? What aesthetic direction aligns best with your brand? Do not worry, I'm ready to design that visual universe for you. -
INCLUDES:
A) Here, I will define your brand essence with 5 powerful KEYWORDS. Have you ever thought about how you want others to find you in the vast sea of the internet? Which keywords will resonate with your ideal customer? These 5 words will describe, define, and identify your brand. They should always be present and consistent in your communication. -
INCLUDES:
A) Your product is not only a result but also a tool to strengthen and validate your brand's purpose. There's an inherent coherence and connection between your brand message, your customer, and the product itself. It is shaped and crafted with both in mind. Here, I present a curated list of textile fabrics to guide you in approaching suppliers with a well-defined product concept. The FABRIC AND TEXTURE GALLERY helps you create a universe of sensations that your customers will perceive when they touch your product. -
INCLUDES:
A) Here, we will have a FINAL VIDEO CALL lasting 45–60 minutes, during which I will explain how I built your entire brand identity and the logic behind each decision. This is to help you understand how everything is intimately connected so that once you grasp the logic of your brand strategy, you will see everything with a new clarity and focus. -
INCLUDES:
A) At the end of the project, I will provide you with a BRAND MANUAL that serves as your DNA and manifesto. Envision this document as the repository of all the foundational pillars of your brand. It's the one you need to share with anyone working for you, ensuring they understand your identity perfectly so that their work aligns seamlessly, and they can fully comprehend your vision. How would you explain your brand vision to someone without this document?
B) Our RECORDED VIDEO CALL so that you can revisit it as many times as you want.
C) To create your identity, I will select and curate FREE-LICENSED IMAGES that I then want to share with you for your use wherever you want. -
Between 7 and 15 business days.
PACKAGE VALUE
AUD 1197
INTERMEDIATE BRAND IDENTITY
This brand identity package is the middle option. Here, we delve a bit deeper into your ideal customer to implement specific marketing and communication actions. We also work on your brand's universe and aesthetic proposal. This package is for you if you want to have all the strategic and aesthetic aspects of your brand set up but haven't planned to launch a collection or clothing line soon.
WHAT’S INCLUDED?
-
I need to get to know you and understand your brand thoroughly—what moves you and what motivates you. During this process, I will dedicate time to listening to you, understanding your project, your concerns, motivations, and problems, and doing research about your brand.
We will also sign a SERVICE CONTRACT AGREEMENT before commencing the work. -
INCLUDES:
A) BRAND'S MESSAGE, as detailed in the STARTER BRAND IDENTITY PACKAGE.
B) Your BRAND'S VISION and where you are heading in the long term.
C) Your BRAND'S MISSION, an action-oriented statement of what your brand does. -
INCLUDES:
A) A CLIENT BOARD as detailed in the STARTER BRAND IDENTITY PACKAGE. -
INCLUDES:
A) Have you ever wondered what you could ask your ideal client if they were in front of you? What information could you gather from a conversation that would assist you in shaping and designing your product? With this CLIENT QUESTIONNAIRE, I guide you in envisioning that scenario and identifying the information you can obtain. Here, I will present 10 KEY QUESTIONS for your client, and I will answer them by recreating the universe I've built on the client board. -
INCLUDES:
A) A MARKET RESEARCH where I will show you 10 BRANDS aligned with your brand strategy and client profile, making them potential competitors. The creation of your brand originates from the innermost core of you, yet it should never be an individualistic process disconnected from what is happening outside. Knowing your competitors is knowing your opportunities and possibilities for growth. Do you have a clear understanding of your competitors and the opportunities or disadvantages you have over them? -
A) A DIRECTION BOARD as detailed in the STARTER BRAND IDENTITY PACKAGE.
-
INCLUDES:
A) Here, I will define your brand essence with 10 powerful KEYWORDS. Have you ever thought about how you want others to find you in the vast sea of the internet? Which keywords will resonate with your ideal customer? These 10 words will describe, define, and identify your brand. They should always be present and consistent in your communication. -
INCLUDES:
A) In this task of creating the aesthetics and emotional tone in the universe of your brand, I will propose a curated COLOUR PALETTE selected specially for your upcoming collection. -
INCLUDES:
A) Your product is not only a result but also a tool to strengthen and validate your brand's purpose. There's an inherent coherence and connection between your brand message, your customer, and the product itself. It is shaped and crafted with both in mind. Here, I present a curated list of textile fabrics to guide you in approaching suppliers with a well-defined product concept. The FABRIC AND TEXTURE GALLERY helps you create a universe of sensations that your customers will perceive when they touch your product. -
INCLUDES:
A) The SILHOUETTE GALLERY is a collection of proposed silhouettes, shapes, and proportions for your upcoming collection. What are the needs of your ideal customer? What do they require for their daily routine? What are they looking for? With this gallery, I will suggest specific clothing typologies to assist you in thoroughly defining and planning your collection. -
INCLUDES:
A) Here, we will have a FINAL VIDEO CALL lasting 45–60 minutes, during which I will explain how I built your entire brand identity and the logic behind each decision. This is to help you understand how everything is intimately connected so that once you grasp the logic of your brand strategy, you will see everything with a new clarity and focus. -
INCLUDES:
A) I want to know how things are going and how you are implementing all this theory and the new universe that I have proposed for your brand. That's why I am including a 30’ MIN FOLLOW-UP VIDEO CALL to be coordinated within the next 30 days after the final delivery of the work. During this meeting, we can discuss your progress. Please note that this video call will not be recorded. -
INCLUDES:
A) At the end of the project, I will provide you with a BRAND MANUAL that serves as your DNA and manifesto. Envision this document as the repository of all the foundational pillars of your brand. It's the one you need to share with anyone working for you, ensuring they understand your identity perfectly so that their work aligns seamlessly, and they can fully comprehend your vision. How would you explain your brand vision to someone without this document?
B) Our RECORDED VIDEO CALL so that you can revisit it as many times as you want.
C) To create your identity, I will select and curate FREE-LICENSED IMAGES that I then want to share with you for your use wherever you want. -
Between 10 and 15 business days.
PACKAGE VALUE
AUD 1897
ULTIMATE BRAND IDENTITY
The ultimate brand identity package is right for you if you are planning to launch your brand and your fashion collection next year. If you are ready to commit and invest in a well-planned and organized structure for your brand, if you dare to go for more, if you strive for greater achievements and if you want to make this happen during 2024, this package is for you.
WHATS INCLUDED?
-
I need to get to know you and understand your brand thoroughly—what moves you and what motivates you. During this process, I will dedicate time to listening to you, understanding your project, your concerns, motivations, and problems, and doing research about your brand.
We will also sign a SERVICE CONTRACT AGREEMENT before commencing the work. -
INCLUDES:
A) BRAND'S MESSAGE, VISION and MISSION as detailed in the INTERMEDIATE BRAND IDENTITY PACKAGE.
B) Your BRAND’S VALUES. What are your brand's key principles and fundamental beliefs? -
INCLUDES:
A) A CLIENT BOARD as detailed in the STARTER BRAND IDENTITY PACKAGE. -
A) Have you ever wondered what you could ask your ideal client if they were in front of you? What information could you gather from a conversation that would assist you in shaping and designing your product? With this CLIENT QUESTIONNAIRE, I guide you in envisioning that scenario and identifying the information you can obtain. Here, I will present 15 KEY QUESTIONS for your client, and I will answer them by recreating the universe I've built on the client board.
-
INCLUDES:
A) A CLIENT DIAGRAM where I will break down your client profile to provide you with concrete ideas for creating content of interest, communication, and marketing ideas to engage and foster a sense of community. Would you know exactly what things might interest your client to read, for example, in an email marketing message? What do they want to see and read? What interests them? -
INCLUDES:
A) A MARKET RESEARCH where I will show you 15 BRANDS aligned with your brand strategy and client profile, making them potential competitors. The creation of your brand originates from the innermost core of you, yet it should never be an individualistic process disconnected from what is happening outside. Knowing your competitors is knowing your opportunities and possibilities for growth. Do you have a clear understanding of your competitors and the opportunities or disadvantages you have over them? -
INCLUDES:
A) A list of MARKET OPPORTUNITIES. Here I will show you in detail the weaknesses of your competition and in which aspects you could work to have an advantage with your product and brand strategy. We will discuss every opportunity available for your brand. Have you imagined analyzing your competition so deeply that it results in concrete and measurable actions you can take to differentiate yourself? -
INCLUDES:
A) A DIRECTION BOARD as detailed in the INTERMEDIATE BRAND IDENTITY PACKAGE.
B) The TONE OF VOICE in your brand's communication. Do you know how to speak to your customer? What tone predominates in your narrative?
C) Your BRAND’S EMOTIONS. How is your brand perceived by others? What emotions surround your brand? -
INCLUDES:
A) Here, I will define your brand essence with 10 powerful KEYWORDS and 5 SLOGANS. Have you ever thought about how you want others to find you in the vast sea of the internet? Which keywords and phrases will resonate with your ideal customer? These words and slogans will describe, define, and identify your brand. They should always be present and consistent in your communication. -
INCLUDES:
A) In this task of creating the aesthetics and emotional tone in the universe of your brand, I will propose 2 CURATED COLOUR PALETTES selected specially for your upcoming collections. -
INCLUDES:
A) Your product is not only a result but also a tool to strengthen and validate your brand's purpose. There's an inherent coherence and connection between your brand message, your customer, and the product itself. It is shaped and crafted with both in mind. Here, I present a curated list of textile fabrics to guide you in approaching suppliers with a well-defined product concept. The FABRIC AND TEXTURE GALLERY helps you create a universe of sensations that your customers will perceive when they touch your product. -
INCLUDES:
A) The SILHOUETTE GALLERY is a collection of proposed silhouettes, shapes, and proportions for your upcoming collection. What are the needs of your ideal customer? What do they require for their daily routine? What are they looking for? With this gallery, I will suggest specific clothing typologies to assist you in thoroughly defining and planning your collection. -
INCLUDES:
A) I'm here to help you structure and plan your collection in terms of quantities and garment distribution with a COLLECTION DIAGRAM AND ANALYSIS. Where do you begin with the number of garments? How many outfits? How do these pieces relate to each other? What is your customer's buying dynamic? I offer my experience and knowledge as a fashion designer to assist you in planning a conscious collection that works and adapts to your customer's needs. Please note, that I won't be designing or illustrating a collection here; that is done and quoted separately in the COLLECTION DESIGN PACKAGE. -
INCLUDES:
A) Here, we will have a FINAL VIDEO CALL lasting 45–60 minutes, during which I will explain how I built your entire brand identity and the logic behind each decision. This is to help you understand how everything is intimately connected so that once you grasp the logic of your brand strategy, you will see everything with a new clarity and focus. -
INCLUDES:
A) I want to know how things are going and how you are implementing all this theory and the new universe that I have proposed for your brand. That's why I am including a 30’ MIN FOLLOW-UP VIDEO CALL to be coordinated within the next 30 days after the final delivery of the work. During this meeting, we can discuss your progress. Please note that this video call will not be recorded. -
INCLUDES:
A) At the end of the project, I will provide you with a BRAND MANUAL that serves as your DNA and manifesto. Envision this document as the repository of all the foundational pillars of your brand. It's the one you need to share with anyone working for you, ensuring they understand your identity perfectly so that their work aligns seamlessly, and they can fully comprehend your vision. How would you explain your brand vision to someone without this document?
B) Our RECORDED VIDEO CALL so that you can revisit it as many times as you want.
C) To create your identity, I will select and curate FREE-LICENSED IMAGES that I then want to share with you for your use wherever you want. -
Between 10 and 20 business days.
PACKAGE VALUE
AUD 2597