1:1 MENTORING PROGRAMS
For new fashion entrepreneurs willing to learn how to become creative leaders and brand owners, instead of product owner & build MEMORABLE fashion brands.
IS THIS YOU???
This shortest 1:1 mentoring program highlights the most important points around building a memorable fashion brand. It’s the starting point for you If you can’t commit to longer mentorships.
Starting a fashion brand journey with a product is a huge red flag and shows a lack of strategy, but that's usually what I see from new fashion brand owners with no experience in the industry.
There is plenty of info about how to create a fashion brand around the product, explaining the manufacturing process, how to do a tech pack, etc. Although the product is super important, that’s not how you conceive a memorable fashion brand. To do it, you need to work around emotions, feelings, and intangible aspects that shape the brand's identity and go way beyond the product.
I often see too many new fashion entrepreneurs feeling overwhelmed by all the info and they usually start their journey with the product because that’s what they have been told: that their brand would start once they have the product when actually is the other way around.
Build the fashion brand you always desired without sorting confusing random info from the internet that isn't organized in a step-by-step plan.
If you want to build a memorable from a holistic perspective you need to:
#1 CONNECT INTIMATELY WITH YOUR STORY Your brand starts inside you, and this mentoring helps you connect emotionally with what’s inside you.
#2 DISCOVER ITS UNIQUE STORY
You need to find the spark, that beautiful story that everyone would love to listen to. Only then, you can start thinking about the product.
#3 START THINKING AS A BRAND OWNER, NOT A PRODUCT OWNER
You will change your POV from being just the owner of a product (everyone could be this person) to being a creative leader, who spreads the brand’s message and vision to make it memorable (sounds different, right?)
If you are done feeling:
OVERWHELMED because you need to sort out all the mixed information from the internet about creating a fashion label and put it together in a step-by-step plan, but you don't know which steps are the first and most important ones to make a solid foundation. You feel burnt and overwhelmed.... 🫠🫠🫠
Wandering and acting without professional guidance, and you want to make this journey smooth and easy, avoiding all the mistakes that only someone with real experience in the field can help you avoid (maybe you have already started producing or already paid for tech packs—hope not).
FRUSTRATED as you know your brand has potential because you have a meaningful story to tell, but you still can't put it into words and express it assertively.
Remember, anyone can be a product owner, but only those who shift their perspective and POV can assume the role of a creative leader.
It’s true you don’t need to study fashion to become a fashion brand owner, but fashion is complex business and working without guidance can lead you to remain as product owner forever, while your brand needs you as a brand owner and creative director to make the best-informed decisions.
CONNECT with your meaningful story so you can share your passion with anyone ready to listen.
UNDERSTAND your ideal client and create a strategy around it so you can sell your products with a plan.
DISCOVER the emotional side of your business so you can create beautiful storytelling and make people connect with it.
—it's only a click away…
This offer will show you how to:
In this offer, you will receive:
1:1 EXPERT GUIDANCE from me, a fashion designer and brand owner with 8+ years of experience working for both slow and fast fashion brands so you can learn from the inside out about this intricate industry.
THEORY and exercises to build your brand from the ground up to make it memorable.
TOOLS to shift your perspective from being a product owner (anyone can be that) to becoming a brand owner, so you can create the fashion brand you have always wanted—BUT one that is meaningful, memorable, and purposeful. All so you can become the brand owner and creative leader your brand needs.
WE NEED MORE BRAND OWNERS IN THE INDUSTRY, RATHER THAN JUST SIMPLE PRODUCT OWNERS.
HAPPY CLIENTS
HAPPY CLIENTS
ARE YOU READY?
THE STARTER MENTORING INCLUDES 4 UNITS = TO 4 HOURS OF 1:1 LIVE CALLS.
FIRST UNIT: I will guide you through shaping your brand’s identity and purpose. We will cover its core: MESSAGE and CORE VALUES. Then we will dig deep into the IDEAL CLIENT and PROPOSAL. This is the KEY… really. Then you will learn how to analyze your competitors to make your proposal even better ;)
SECOND UNIT: I will teach you how to polish your initial idea after correctly identifying your IDEAL CLIENT and work on the PROPOSAL and DIFFERENTIAL. Then you will learn how to create your unique brand aesthetics.
THIRD UNIT: We will cover the basics on how to plan and organize your first collection or drop. And how to make you a creative leader so you can create a collection that is commercially strategic but at the same time a reflection of your brand’s identity.
FOURTH UNIT: Here I will teach you how to stay consistent with your main message and express it everywhere because your brand needs to speak all the time!!!
RESOURCES & BONUS: All these are included…. A THEORY PDF, EXERCISE PDF, an EDITABLE TEMPLATE to create your own brand manual, RECORDINGS of each video call, ONGOING GUIDANCE through the mentoring program, and a NOTION PLANNER so you can keep track of your progress and stay consistent.
HELLO!
If we haven’t met yet, you should know I’m not like most fashion designers; I’m a holistic fashion designer. I approach the fashion industry with a unique perspective: I work with the emotions surrounding a fashion brand, which helps make it memorable. This approach ensures that the brand is present, alive, and growing with identity, which of course translates into sales.
Lately, it seems like the fashion industry has become an overwhelming pool of broad, generic, watered-down fashion brands, selling themselves like items in a supermarket catalogue rather than as part of a flourishing industry of strong brand identities telling stories we all want to hear. It's so easy today to engage a manufacturer and start production with no strategy that anyone can do it, and that makes me want to throw my phone into the ocean.
While I’m a huge advocate for being self-taught and learning skills on your own, what we’re missing here is creating a fashion brand that balances a good quality product, a meaningful story, and a real human connection so you can get the fashion brand you have always wanted.
And luckily, I’m the person who’s going to teach you exactly how to make it a reality!
Imagine you woke up one day and…
You feel a connection with your brand that you haven’t experienced before with any other work you have done, because…
You feel represented with this unique and personal project. Your fashion label is a representation of your intimate story…
You have unlocked all the potential from your initial fashion project idea to a meaningful fashion brand…
Well, this it’s only a few mentoring sessions away
Q&A
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MENTORING PROGRAM TO BE COMPLETED WITHIN 25-DAY TIME FRAME
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IF YOU CANCEL THE MENTORING BEFORE THE FIRST CLASS, YOU WILL BE CHARGED A BOOKING CANCELLATION FEE.
ONCE THE MENTORING SESSIONS HAVE STARTED, THERE WILL BE NO REFUNDS. -
Mentoring sessions are done from Monday to Friday, between 9 to 5 PM (AEST TIME). After-hours sessions are subject to availability. TIME AND DATE ARE ARRANGED BEFORE HAND WITH THE CLIENT.