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BOOK A FREE 20' MIN VIDEO CALL
for new fashion brand owners ready to become creative leaders instead of product owners and build memorable fashion brands
Cluny Studio is where your fashion brand begins
you become a creative leader
* and your brand becomes memorable *
I’M MERCEDES
fashion designer passionate about building strong fashion brand identities. I started Cluny Studio doing tech packs for new fashion brand owners. I worked so closely that I became aware of the obstacles of those building a fashion brand without experience: they thought their brand journey would start once their final product arrived from the manufacturer, but without a strategy, I’m sorry, that exciting moment, becomes the pebble in your shoe. They kept acting as product owners when actually their brand needed them as brand owners.
From that moment, I realized this was a huge problem that needed attention, and I stopped offering tech packs as a solo service. Most of these product owners thought they needed tech packs to start their clothing brand, but instead, what they needed was a holistic approach to the fashion industry and solid brand identity foundations. That’s why I now work helping new fashion brand owners become creative leaders, to make the best-informed decisions for their businesses and create strong brand identities.
HOW DO I DO THIS? By shifting their perspective from being product owners to meaningful brand owners. Because that’s the shift that will make your brand memorable.
SUBSCRIBE HERE
And get instant access to a FREE MINI-TRAINING + more FREEBIES to make a
diagnose of your current fashion brand journey situation.
This free mini-training will help you:
❌ rush you to start production ASAP and launch with a product but no strategy
✅ make you stop, rethink and make a diagnosis of where are you standing with your brand idea
❌ rush to pay for tech packs when you actually don’t need them
✅ avoid critical mistakes when fashion owners think too much in the price and product
❌ create a meaningless and easily forgettable fashion brand
✅ shift your perspective to a holistic understanding of what a creative leader and brand owner means.
how I can impact your biz idea?
1:1 Mentoring
your brand needs you as a creative leader, not a product owner
Learn from an organised, step-by-step process that guides you through a holistic perspective of building a fashion brand, which I have said plenty of times already that does not start with your product.
If you are thinking of building a fashion brand or you already have one, but:
❌ you are relying on random internet info
❌ you are focusing too much on your product’s price, thinking you should go “cheaper” to compete…
❌ you think your first step is to engage with a tech pack maker and a manufacturer…
THIS OFFER IS FOR YOU
In this offer, you will walk away having shifted your POV from being a product owner to creative leader, understanding that this new position will be what your brand needs to become long-lasting and memorable.
Brand Identity Packages
your brand doesn’t start with a tech pack, logo or the best manufacturer e-mail contact
If you are thinking of building a fashion brand or you already have one, but:
❌ you can’t connect with a meaningful story to share,
❌ you cannot describe your brand idea without describing the product and the price offer,
❌ you keep saving brands you like in a Pinterest board and wonder what do they have that your brand doesn’t
THIS OFFER IS FOR YOU
In this offer, you will walk away with a true story to share in your brand. A story that will serve as an emotional connector between you and your audience. You will have a brand manual that will become your brand DNA and foundational pillar. Your brand identity is the inception of your fashion brand journey.
Collection Design Package
there’s more strategy than having a Pinterest reference board
If you are thinking of building a fashion brand or you already have one, but:
❌ you don’t know how to come up live with a signature collection that represents your values, you are just saving Pinterest picture references just because they appeal “nice” to you
❌ you keep saving reference pictures to share with the manufacturer and design during the sampling process
❌ you have some ideas that you don’t know if they are suitable for your ideal customer or commercially doable, you are just wondering on the go
THIS OFFER IS FOR YOU
In this offer, you will walk away with a collection that is the perfect mix of representing your values, identity, ideal customer needs and commercial strategic.
1:1 Consulting Sessions
if something does not feel right, don’t get closer, take distance instead
If you are already trying hard, but:
❌ you feel you need some expert to overlook your brand, give you a diagnosis and highlight weak/strong points
❌ you feel you need some direction on how to express assertively your brand idea because you
❌ you look at your brand and feel something is missing, you can’t explain what, but it’s not 100% appealing to you and you start feeling disconnected
THIS OFFER IS FOR YOU
In this offer, you will walk away with expert guidance, vision and clarity about what is missing in your brand to stand out.
FOLLOW MY POV ON INSTAGRAM
Everything I think about the industry, I share it there!
